LAMRA represents an informal association of Life Assurance providers
within the context of market research and information exchange.

• To provide a forum for inter-company discussion and exchange of non-confidential information.
• To provide a forum where company representatives can meet to identify and jointly pursue research interests of mutual benefit.
• To improve marketing and market research standards within the Financial Services Industry and to give market research a higher profile within the industry.
• To develop a greater understanding within the Financial Services Industry of the value of the current and future applications of market research.

• Termly meetings to discuss market research issues affecting companies and promote new initiatives.
• Market Research Training initiatives to increase members’ expertise.
• Opportunity to participate in syndicated market research projects on subjects of mutual interest, e.g. Customer Service
• Opportunities to develop a network of market research contacts at other Financial Services Organisations.

• Current membership stands at approximately 30 companies
• Meetings are held 3 times per year
• Meetings are usually held in provider offices at locations in London or Edinburgh
  
• LAMRA management is by way of a Chair(s) & Vice Chair(s)
• Elections are held for these positions on an annual basis in the form of initial nominations followed by a ballot
• The Vice Chair(s) has an automatic nomination for Chair in the following year
• Elections are held in the Autumn with the Management changeover the following March.